Tag Archives: Priming

Priming the Pump

Introducing Priming. Priming is the implicit memory effect in which exposure to a stimulus influences the subsequent response. Adam Alter, studies the effects of subtle cues in the environment on human judgment, decision-making, and behaviour, and published the bestselling Drunk Tank Pink. People have the sense that there’s one true version of who they areā€”that their behaviours reflect a consistent combination of traits, from kindness…

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